The Birth of Abprazole aka Blue Pop Rocks!
One small step for mankind, one giant leap for horse owners. Let’s go back in time about 5 1/2 yrs in fact. The Abler stable already had Omeprazole in tablet form but were getting a lot of feedback from customers asking for alternative form that was easier to feed but without the higher cost of omeprazole paste.
The challenge was set for our research and development team to find another effective Omeprazole product that was easy for the horse owner to administer and not break the bank balance. The R&D team new that the enteric coating on the Omeprazole tablets was the key to success. Enteric coating holds the formulation together so that it reaches the horse’s stomach without dissolving which gives the medication the opportunity to be more effective.
Leading edge innovation had to be applied to produce a new formulation with all the same benefits as the omeprazole tabs including cost effectiveness. You have to hand it to the team they delivered a healthy bouncing baby. Omeprazole granules were born and were named Abprazole!
Bringing a child into the world of Equine medication isn’t easy and the critics were out there. “How can these Abprazole granules be any good?” “What you sprinkle on the horse’s feed?” Yes there was much scepticism abound. Proof is in the eating so they say and guess what the horses were eating them and they worked.
News travels fast in this www world we live in and through forums such as Chronicle of the Horse and http://www.lunatunesfreestyles.com/ https://rockandracehorses.wordpress.com/2012/06/18/blue-pop-rocks-101-how-to-get-your-horse-to-eat-omeprazole-granules/ word within the horse community spread very quickly that this new kid on the block ‘Abprazole’ actually worked and it could be used for Treatment and prevention of gastric ulcers not to mention, it was very affordable. It didn’t take long before the kid got a nickname. The blue enteric coated granules of Abprazole became known as Blue Pop Rocks.
Happy 5th Birthday Abprazole
Abprazole granules aka Blue ‘Pop Rocks’ celebrates its 5th Birthday this month and is still going strong. The Abler stable has since developed a range of Affordable equine medication to add to the family and continue to pass on the savings to our loyal and ever growing list of new customers.
Abler would like to thank everyone for spreading the word about Abprazole. Join us in the birthday celebrations on Facebook, Twitter, Pinterest and YouTube.